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Trends forecast ahead of Independent Hotel Show London 2019

https://hoteldesigns.net/wp-content/uploads/2019/07/House-of-Sloane-pink-sofa.jpeg 730 565 Hamish Kilburn Hamish Kilburn https://secure.gravatar.com/avatar/2edcad40930314dca244a6a9d0589916?s=96&d=mm&r=g

By: Hamish Kilburn

Trends forecast ahead of Independent Hotel Show London 2019

Ahead of the Independent Hotel Show London 2019, which takes place on October 15 – 16 at Olympia London, design partners and exhibitors identify four key areas predicted to be hot in hotel design…

Now that registration is officially open for the Independent Hotel Show London 2019 – and following the announcement that Hotel Designs has once again come on board as a media partner for the show – here are a few trends that visitors should expect to see emerging during the two-day event.

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Bold and bright décor

Soft, muted shades have been the preferred palette for hotel bedrooms and lobbies for many years, but it’s now time to ‘banish the beige’ and embrace bold and bright colours, says Gemma Tate, director of House of Sloane.“Gone are the days where all the rooms are filled with beige upon beige and look exactly the same,” explains Tate. “Boutique hotels are becoming more confident in their use of bold and colourful decor, mixing eclectic elements when styling individual rooms and giving the guest a captivating experience.”

As design partner to the Innovation Stage, House of Sloane is planning to fulfil the brief of ‘modern eclecticism meets maximalist glamour’ by kitting the stage out with bold hues, luxurious velvets, a dash of animal print and eclectic accessories.

Susi Bellamy, founder of her eponymous agency and wallpaper partner to the Independent Hotel Show, says the ‘trend for a more eclectic approach to interiors seems to be here to stay’ and notes a ‘growing appetite’ for brighter colours.“Jewel tones, acid brights and candy colours are omnipresent in hospitality interiors and add a joyful tone to spaces,” Bellamy says as she explains the three striking wallpaper designs – Grey Stucco, Grey Stucco Pebbles and Pietra Grigia – she has selected to hang on walls at this year’s show.“The palette of these designs means they work in harmony with one another and provide a versatile backdrop for a range of hotel settings,” Bellamy adds. “Grey Stucco and Grey Stucco Pebbles inject a pop of colour into a setting and feel very bohemian. Grey Stucco Pebbles layers some collage over the top of the design and is a slightly more eccentric choice for interiors that truly stand out. Pietra Grigia combines tones of pale greyish greens and works well alongside cream and neutrals. These designs are some of our bestsellers, owing to their adaptable colour scheme and understated elegance.”

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Image caption: Shot from last year’s Independent Hotel Show London

Make a statement

If there’s no budget or time for a full re-design, investing in one eye-catching piece of furniture per room, or to place in a communal area is one way to refresh a hotel’s look and help your business seem on-trend. A similar impact can be found by painting or wallpapering a single feature wall or ceiling.

“Invest in a statement sofa or chair,” advises Tate. “This is potentially one of the first things your guests will see on arrival and actually says a lot of about a hotel. Be brave with your choice of colour and shape. This should be about what works for your brand and should be a part of your overall room design. We would highly recommend this is one of those high-ticket items that you don’t cheap out on. Eclectic pieces, hand built with quality craftsmanship that are sturdy and made to last is a winning combination. Anything else is a false economy.”

Felicity Randolph, of Cheeky Chairs, an exhibitor at this year’s Independent Hotel Show, agrees and believes that unique statement pieces lend themselves particularly well to boutique independent hotels.“With the ever-increasing influence of Instagram and Pinterest, consumers are seeking a more esoteric individual style of hotel,” Randolph says. “Independent hotels are perfectly placed to capitalise on this trend and offer something truly unique and unexpected.”

The company’s boutique collection of crafted designer chairs and bar stools feature naturally soft seats upholstered in striking designer fabric.

“Our approach has been very much along the lines of a fashion collection on the runway,” Randolph adds. “Our models are carefully chosen for a specific feature of their shape; perhaps it’s the subtle curve of their leg, the length of their back, their enveloping seat or the flick of their ankle. Each finished product is a unique combination of model, designer fabric and colour to create a truly unique statement piece.”

“If you are unsure of how to incorporate more colour and pattern into your interiors, consider having a single feature wall or using wallpaper in the back of a bookcase to provide a hint of colour and print,” says Bellamy.

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Image credit: Shot from last year’s Independent Hotel Show London

Create a home-from-home

The way guests use hotels is changing and interiors need to accommodate these shifts in behaviour if they want to survive.Starchy, formal and defined areas are no longer in vogue. Instead, guests want to be able to access services wherever and whenever they want within a hotel, so designing multi-purpose, flexible spaces that can cater for these changing needs is key.“A home-from-home approach is where hotels are moving towards, expanding the lobby into a living room space, almost a common room area where guests can find intimate places to relax,” says Tate.

“Décor can also help hotels provide a more homely feel to spaces,” includes Bellamy.“Carefully selected ‘objets’ on mantelpieces, and soft furnishings like luxurious throws or plush cushions are an ideal finishing touch that transform a space to feel more homely and cosy.”

The home from home feel can also be achieved on a more practical level by making it easy for guests to settle in quickly by providing them with the tools to do so.“We also see a connection between home and life through technology which is here now and working, so an easy transition from home to hotel is essential,” says Nick Sunderland of Two’s Company, design partner for The Suite who recommends swapping light sockets to include USB chargers so guests can easily charge electronic devices during their stay.

A conscious approach

There is no doubt about it, sustainability is a hot topic. With everyone showing increasing concern for their carbon footprint, and investigating ways they can reduce it, it’s a topic that will be under the spotlight throughout the show. Hotels are no exception and forward-thinking hoteliers are keen to lessen their business’s impact on the environment in all areas, including design.

The Independent Hotel Show’s live installation this year is The Conscious Hotel Room where sustainability has been considered across “every inch of the room” according to Alex Harris, director of Harris & Harris, the multidisciplinary design studio in charge of creating it.

Brand partners, which include Axminster, Cole & Son and Naturalmat, will provide furnishings that include recycled, organic, natural or sustainably-sourced materials while others, like Crosswater, will showcase energy-efficient bathroom items.

“It was also felt important that the ‘mileage’ of each product was kept to a minimum by sourcing items that have been produced in the UK, an ethos which also helps support local businesses and communities,” adds Harris.

Sunderland of Two’s Company also regards sustainability as a key trend and will integrate this ethos into the design of The Suite.The area will feature tables from Nature Squared, which uses sustainable natural resources such as feathers, egg shells and seashells to create unusual surfaces.

“Conscious design doesn’t simply mean using sustainable furnishings and products, however. It also encompasses areas such as accessibility, so The Conscious Hotel Room has been designed in a way that is mindful of the needs of guests with mobility issues,” says Harris.

“Generous space was allowed around the bed, desk, and joinery as well as omitting the door to the dressing room and bathroom. Space was allowed below the vanity unit and a large wet-room style shower, with no change in the floor heights, making the bathroom wheelchair accessible,” Harris concludes.“Through articles in the media and better education, travellers are becoming more eco-savvy and are now demanding that hotels provide a more sustainable stay for them. Hoteliers need to keep up with this trend, which won’t be a passing fad but a new and better way of living. Hotels have the opportunity to be the best expression of sustainable living which can then inspire guests to live in a more conscious way when they return home,” he concludes.

Hotel Designs’ editor Hamish Kilburn will be on stage to host the opening session on October 15. More details on who will be joining him – and the topic he will be presenting – will emerge shortly. Register your place by clicking here.

Main image credit:House of Sloane

Page 38 • Hotel Designs (2024)

FAQs

How can I design my hotel? ›

When designing a hotel, it is important to consider the orientation of the building and how the sun moves around it. The design of the zones, the functions, as well as the choice of textures, colors, and materials, should be inspired by the hotel's “collaboration” with the sun and its surroundings.

What do you understand by hotel design? ›

Hotel design involves the planning, drafting, design and development of hotels. The concept of hotel design is rooted in traditions of hospitality to travellers dating back to ancient times, and the development of many diverse types of hotels has occurred in many cultures.

What are the measure design considerations while designing any hotel? ›

The location, functionality, construction materials, aesthetics, guest comfort, and safety are all crucial factors to consider when designing a hotel. With these considerations in mind, hotel designers can create a space that is both functional and visually appealing.

How do hotel owners make money? ›

For most hotels, rooms are the biggest source of revenue. To strike the optimal balance between high average occupancy and high average daily rates (ADR), hotels must practice revenue management, the process of optimizing pricing strategies, inventory, and distribution to maximize net profit margin.

Who are the people required in designing a hotel? ›

Roles of Architects, Interior Designers, Contractors, and Consultants. Architects: Architects work closely with hotel owners to understand their vision, develop concept designs, and create detailed construction plans.

What are the different architectural styles of a hotel design? ›

Hotel Architectural Styles

Classic architectural styles like neoclassical, colonial, or Art Deco can imbue a sense of timeless luxury and elegance. On the other hand, contemporary architecture embraces modern design principles with clean lines and innovative materials, creating a more cutting-edge atmosphere.

What are the 7 design considerations? ›

The principles of design are a designer's guidelines to create a compelling and appealing composition. Emphasis, balance and alignment, contrast, repetition, proportion, movement, and white space are the cornerstones of the principle of design.

Why are hotel colors important? ›

The right combination of colors can make guests feel welcomed, comfortable, and at ease, while the wrong choice can create a sense of unease or discomfort. In hotel rooms, the color of the walls, bedding, and furniture can greatly influence the quality of sleep and relaxation experienced by guests.

What are the 5 design considerations? ›

5 Design Considerations When Building In Harsh Environments
  • Material Selection. Selecting the appropriate materials is essential for designing structures in harsh environments. ...
  • Structural Design And Modularity. ...
  • Energy Efficiency And Sustainability. ...
  • Adaptability And Flexibility. ...
  • Occupant Comfort.

How much money do I need to build a hotel? ›

The average cost to build a hotel is $130 to $550 per square foot, depending on the room size, material quality, and location. Hotel construction costs are $50,000 to $800,000 per room or $13 to $32 million total. Building a luxury five-star resort costs much more than a small economy motel.

How to build a simple hotel? ›

  1. Step 1: Do You Want to Build or Buy? ...
  2. Step 2: Analyze The Data And Determine Feasibility. ...
  3. Step 3: Create A Hotel Business Plan. ...
  4. Step 4: Create Your Digital Presence and Distribution Strategy. ...
  5. Step 5: Pre-Opening Strategies. ...
  6. Step 6: Throw A Killer Opening Party.
Mar 12, 2024

How can I make my hotel stand out? ›

Hotel marketing basics: where to get started
  1. Establish a unique identity. ...
  2. Maximize your website. ...
  3. Use search engine optimization (SEO) to increase visibility. ...
  4. Prioritize content marketing. ...
  5. Connect with audiences on social media. ...
  6. Stay top-of-mind through email marketing. ...
  7. Utilize reviews.
Jun 21, 2024

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